{"id":1836,"date":"2016-03-31T13:41:37","date_gmt":"2016-03-31T13:41:37","guid":{"rendered":"http:\/\/thisisbanter.com\/?p=1836"},"modified":"2016-04-14T06:55:09","modified_gmt":"2016-04-14T06:55:09","slug":"the-art-of-sponsorship-131-apr-2016","status":"publish","type":"post","link":"https:\/\/banter.test\/the-art-of-sponsorship-131-apr-2016\/","title":{"rendered":"The art of sponsorship (131, Apr 2016)"},"content":{"rendered":"

When it comes to putting on events and festivals, the hardest issue most organisers will have to deal with has to do with funding. Of course, there are harder questions \u2013 coming up with names for your event can be damn tricky, believe me \u2013 but getting the cash to put on your event in the first place, especially free events, is something which occupies a lot of time and causes a lot of sleepless nights.<\/p>\n

One way of squaring that circle has to do with sponsorship, though this brings another set of questions over everything from who you approach to what do you give the would-be sponsor in return.<\/p>\n

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As part of\u00a0EventBrite\u2019s Free: Celebrating Free Events For All photography exhibition<\/a>, we\u2019ll be hosting a\u00a0Banter<\/a>\u00a0discussion on the ins and outs of sponsorship. Our panelists\u00a0Colin Hart<\/a>\u00a0(founder and creative director of independent ad agency\u00a0The Public House<\/a>),\u00a0Sam Bishop<\/a>\u00a0(manager of\u00a0Happenings<\/a>\u00a0and founder of\u00a0Street Feast<\/a>\u00a0and\u00a0Granby Park<\/a>) and Aine O’Mahony<\/strong>\u00a0(marketing and event management consultant) will talk about what works and what doesn\u2019t work, what sponsors are looking for, the importance of integrity, relationship building and how you ensure the sponsor comes back with their chequebook the following year.<\/p>\n

The small print: Banter on sponsorship takes place at\u00a0Teeling Whiskey Distillery<\/a>\u00a0(13-17 Newmarket, Dublin 8 ) on Wednesday April 13 at 6pm. Admission is free, but you need to register in advance and you can do so\u00a0here<\/a>. Big thanks to\u00a0Ann Lowney<\/a>\u00a0at\u00a0EventBrite<\/a>and\u00a0John Mahon<\/a>\u00a0at\u00a0The Locals<\/a>\u00a0for their help with this.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to putting on events and festivals, the hardest issue most organisers will have to deal with has to do with funding. Of course, there are harder questions \u2013 coming up with names for your event can be damn tricky, believe me \u2013 but getting the cash to put on your event in … <\/p>\n